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Segmentation

Related keywords:


  • Coding
  • consumer behavior
  • Content Analysis
  • Education
  • gaming
  • marketing
  • Methodology Reliability
  • milieu
  • Milieubeschreibungen
  • milieus
  • parents
  • parteien
  • Pilitik
  • segmentierung
  • sinus
  • students
  • Unit of analysis

Publications for keyword "Segmentation"
2008
Merkle, Tanja and Wippermann, Carsten, Eltern unter Druck: Selbstverständnisse, Befindlichkeiten und Bedürfnisse von Eltern in verschiedenen Lebenswelten, Lucius & Lucius, 2008
2007
Ducheneaut, Nicolas, Moore, Robert J. and Nickell, Eric, Virtual "Third Places": A Case Study of Sociability in Massively Multiplayer Games (2007), in: Computer Supported Cooperative Work, 16:1-2(129--166)
[DOI]
2006
Strijbos, Jan-Willem, Martens, Rob L., Prins, Frans J. and Jochems, Wim M. G., Content analysis: What are they talking about?: Methodological Issues in Researching CSCL (2006), in: Computers & Education, 46:1(29--48)
download
[URL]
2003
Tomanari, Silvia Assumpção do Amaral, Segmentação de mercado com enfoque em valores e estilo de vida (segmentação psicográfica) - um estudo exploratório, Departamento de Relações Públicas, Propaganda e Turismo da Escola de Comunicação e Artes (ECA) da Universidade de São Paulo, 2003
[URL]
2000
Gapski, Jörg, Köhler, Thomas and Lähnemann, Martin, Alltagsbewusstsein und Milieustruktur der westdeutschen Studierenden in den 80er und 90er Jahren, Internet, 2000
[URL]
Schulze, Gerhard, Die Erlebnisgesellschaft: Kultursoziologie der Gegenwart, Campus Verlag, 2000
1993
Flaig, Berthold Bodo, Meyer, Thomas and Ueltzhöffer, Jörg, Alltagsästhetik und politische Kultur, Verlag J.H.W. Dietz Nachf. GmbH, Praktische Demokratie, 1993
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